The site had an abundance of content that needed to be organized in a myriad of ways: by show, content type, chronologically, relevancy, etc. The original format treated the content mostly through a mixed feed relative to what would be displayed on a blog.
Often on the site, delineating between one type of content and another was done so through iconography while the rest of the elements of each object remained exactly the same in each feed, causing everything to blend in with one another.
An important part of GameSpot's content strategy revolved around seasonal events and announcements in the games industry, often resulting in a large amount of content created in a small span of time. As this content is made and published over time, layouts often felt either too empty or too dense.
Being able to have pages and hubs evolve depending on the amount of content that was created and published would be beneficial for the site since they experienced these surges in related content several times throughout a single year.