AUER

Quilts For Today is the creation of Dora Cornwell, creator of custom quilts. As the name describes, the idea is to provide quilts, as Dora explains, “that aren’t your grandma’s quilts.” The vision of the quilts are very modern in comparison, often drawing patterns and colors from contemporary design. Products range from typical quilts to quilted specialty products like the coloring book bags for children.

There was a need to give the company a fresh face that could attract both an older generation who fully appreciates the quality of quilts with a younger generation that appreciates the transformed vision and tangible worth of the products. The identity provides this through a type and imagery combination. The website provides a very simple, straightforward design that’s meant to showcase the products more than the company.