AUER

Home Theater Solutions is a company based in the Charlotte Metro area that provides the highest-quality home theater installations for their customers. Their services range from simple living room setups to full-blown, multi-room installations. While the company itself has been around for decades under the name L&J Audio Video, they felt it was time to change the identity for the company and establish and new brand.

The project entailed an entirely new branding according to their new name. The mark was established to create a modern, malleable logo so that it could be transferred to many mediums. The red hue of their original logo was revived into a much brighter, up-to-date aesthetic. The imagery of squares, matched with the brand’s hues, were used throughout the website to further establish the new identity for the company.