Auer Type System
Branding, Graphic Design, Typography
2011
With typefaces expanding upwards an outwards, the structure of font families deserves a fresh look. The proposed naming convention improves upon past attempts of assigning font attributes to numbers; a font's span and weight declared in numerals with the option of a variant's name afterwards.
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Just For Writing is a service which provides assistance for foreign students to the United States in preparing for the GRE. Upon first starting, they were looking to have a solid foundation for aesthetics for general needs in both print and online. The quill pen became the mark of the company with a gentle, calm green hue surrounding the brand. Typical print collateral was created - along with a bookmark-shaped business card - to take care of in-person interactions. A general template for the website was also created to continue the brand to the web.Branding, Creative Direction, Graphic Design2011 -
Graphyte is a budding design consortium based mostly in Chicago, Illinois. The idea of the mark’s aesthetic were to be sharp, simple, and memorable. The mark depicts an abstract let- ter G with a portion removed to literally depict a sharpness. What resulted was the negative space below revealing the top of a chiseled marker, a common design icon.Art Direction, Branding, Graphic Design2011 -
King Pong is a display typeface great to use for electronica, video games, and anywhere between throwback imagery and bright, friendly atmospheres.Typography2010 -
Before GPS and other location modules and services were available, PaceKeepr existed for the iPhone so runners could keep themselves on track while training or running marathons. They could cater their run to various splits, adjust each increment, and ultimately log their runs and see their performance. Twitter integration was built in as well so runners could tweet their progress while in large races.Graphic Design, Interaction Design, User Interface Design2011 -
Home Theater Solutions is a company based in the Charlotte Metro area that provides the highest-quality home theater installations for their customers. Their services range from simple living room setups to full-blown, multi-room installations. While the company itself has been around for decades under the name L&J Audio Video, they felt it was time to change the identity for the company and establish and new brand.
The project entailed an entirely new branding according to their new name. The mark was established to create a modern, malleable logo so that it could be transferred to many mediums. The red hue of their original logo was revived into a much brighter, up-to-date aesthetic. The imagery of squares, matched with the brand’s hues, were used throughout the website to further establish the new identity for the company.Branding, Graphic Design, Web Design2011 -
Fan art can often take many different routes: websites, illustrations, cosplay; any medium imaginable. I wanted to commemorate one of my favorite video game franchises in a way that was both rewarding to me as a designer and practical. Something I could view, distribute, experience. Thus, I designed a poster for Fallout: New Vegas.Digital Art, Graphic Design, Video Game Design2011 -
I was approached to design the official iPhone app for The Carolina Hurricanes, North Carolina's NHL team. They were hoping to carry the brand from the web, stadium, and print onto mobile devices. I worked closely with the marketing team to translate the season's aesthetic onto the iPhone while catering to the general user interface guidelines of iOS. The product resulted in a striking interface that absolutely translated the Canes image onto the mobile platform.Graphic Design, Interaction Design, User Interface Design2011 -
The Black Card Circle Foundation raises awareness and funding for IRS-recognized non-profits. It holds various events and fundraisers to help those who need more in able to function. They hold close partnerships with many large brands such as Microsoft, Cisco, Ferrari, and others.
The BCCF were investigating the potential for a website redesign. They were hoping for an experience that would convey both luxury and clarity, letting very little get in the way of such precious information. The following was proposed to the group – and while accepted – it was never put into production.Web Design2011 -
This was a personal project of mine to revise and recreate a poster from a former client. Originally white format with green and yellow elements, I wanted to change and refine the poster since the "green" fad came, gone, and ruined things just about as bad as "web 2.0."
With this revision, I worked entirely with cyan, magenta, yellow, and opacity. Working with this, I found many discoveries most of us miss when we become too bound to the digital lifestyle. Variation in opacity resulted in varying colors. It was a great personal project to work with. Below are other color variations that resulted.Print Design, Graphic Design2009 -
A collection of logos designed over the past few yearsBranding, Graphic Design2011 -
After the devastating earthquake and tsunami that wreaked havoc on Japan in early 2011, there was a strong reaction to the creative community to try and find a way to assist those in turmoil. Many creatives created posters and other tangible items to sell in order to raise funds for aid.
This is a poster that was sold digitally through Cause for Design (www.causefordesign.co) as well as sold to be used as iPhone and iPad wallpapers.Digital Art, Graphic Design, Print Design2011 -
A small collection of t-shirt designs for various bandsFashion, Graphic Design, Print Design2011
